She didn't die because medicine failed her. She died because no one had ever spoken to her in her own language.
A woman died from something treatable. Her family didn't call a doctor. They called someone to remove the nazar. This is why SuperMummy exists.
Eight years ago, a house staff member came to work with red eyes.
His wife had delivered a baby boy two days earlier. But something had gone wrong. She was bleeding — severely. The family was frightened.
They didn't call a doctor.
They called someone to remove the nazar.
For two days, while she hemorrhaged, rituals were performed. By the time anyone understood what was actually happening medically, it was too late.
She died. Young. A new mother. From something that is, in most cases, treatable.
I couldn't stop thinking about one thing: if she had known what postpartum hemorrhage looked like — if anyone in that family had seen one video explaining the warning signs — the outcome might have been different.
That's when I started Jananam Media and built SuperMummy.
We started with 200 videos. Today there are nearly a thousand. Real gynaecologists. Real Hindi. No sponsors. No jargon. No agenda except one: make sure the next woman in a Tier 2 city, or a village in Bihar, or a chawl in Mumbai — has access to the same quality of information that a woman in South Delhi takes for granted.
Eight years later:
- 147,000 subscribers
- 102 million views
- 10 million views last month alone
The information was always there. It just wasn't in the right language, from the right faces, in the right format, for the right women.
That's still what we're fixing.